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Elizabeth McCaffrey Copywriting that engages, enhances, empowers


Elizabeth A McCaffrey
Copywriting that engages, enhances, empowers

Advertising, Marketing, Writing, Publishing

Member since : Jun 10, 2009
Last sign in : Jul 16, 2013
Country : United States
GMT : -6:00
Local Time : 12:54


Experience : 20+ years
Work remotely (projects) : Yes
Work onsite (missions) : Yes
Description :
20+ years of response-based copywriting and creative consulting have distilled into a mantra for me: Engage, enhance, and empower. This mission can be scaled to any business goal, creative assignment or brand/customer relationship. The result is creative product that is richer, more relevant to customers and communities. The creative process itself is enriched with spot-on dialogue and methods that build a creative eco system. Ultimately, customers and creative talent are each empowered to seek, share and achieve more.

Award-winning, record-setting marketing campaigns have engaI’ve worked on and developed for global brand and market leaders over 20+ years.

My copywriting and creative direction effects changes by calling people to action. That’s the pitch part.

CV highlights:

Adjunct Assistant Professor of Business, New York University

Author of Elements of Direct, Interactive and Multichannel Marketing (DMEF, 2004)

Creative Elements of the Direct Direct Response Message (forthcoming)

Copywriter, Saatchi and True North organizations 1984-1988
Expertise - Languages

Mother tongue : English

■   Working language
 
Languages Understanding Speaking Writing
Listening Reading Spoken Interaction Spoken Production Writing

Expertise Proficiency

Rate Information Payment Conditions Accepted
Minimum rate: 400 USD by day
Payment types accepted : PayPal, Check
Payment terms accepted : Upon order, Upon delivery, 30 days after receipt of invoice
Description :
Base rate for full-service concept development, creative direction and writing.

Bringing extensive knowledge of interactive marketing practices and specialization in financial services, information management, and customer-managed relationships.

Estimates based on flat daily fees for rush jobs, weekly rates for timely projects, and project rates based on extended needs.

Services can also be bundled at CD - general creative development; CD knowledge expert - serving specific industries, brands, and practices; senior writer general - development; and senior writer expert - development serving specific industries, brands, and practices
Description :
50% on commencement
25& at mid-term (mutually agreed upon)
25% on completion.
Pending fees for projects on hiatus for 30+ days

Professional experience  
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Institution name Discipline Diploma Year

Equipement
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Environment :  
Description :
Windows XP, Office -- particularly Word and PowerPoint, DreamWeaver, Adobe Acrobat.

Regularly serve clients onsite in Mac OS environment

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