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Michele Zwillinger Making today’s critical business decisions easy


Michele B Zwillinger
Making today’s critical business decisions easy

Marketing

Member since : Apr 21, 2009
Last sign in : Jul 30, 2014
Country : United States
GMT : -12:00
Local Time : 06:55


Experience : 20+ years
Work remotely (projects) : Yes
Work onsite (missions) : No
Description :
We recommend and conduct Marketing Research, enhancing profitability based on expertise, versatility, and 30+ years experience. We provide quantitative and qualitative research, as appropriate, for developing and marketing new products and services, and identify successful solutions to a variety of business challenges.

Examples are:
•Corporate identity
•Strategic Planning
•Generating ideas for new products and services (also called ideation, sometimes using the brand franchise extension technique)
•New and existing product/service development
•Marketing, advertising, and media strategy
•Creative strategy and execution
•Assessment of a product or program's effectiveness
•Maximizing ROI
•Defining target market
•Unearthing consumer buying motivation
•Corporate and/or brand image studies
•Awareness, attitude and usage assessment
•Problem detection
•Customer Satisfaction
•Advertising pre- and post-testing
.Tracking effectiveness of advertising and promotions.

Background in Marketing Research, Consumer Products Marketing, Advertising, and New Product Development Consultation.
Expertise - Languages

Mother tongue : English

Expertise Proficiency

Rate Information Payment Conditions Accepted
Not available
Payment types accepted : Wire transfer, PayPal, Other
Payment terms accepted : 30 days after receipt of invoice
Description :
Not available
Description :
1/2 on receipt of signed contract. Progress payments as requested. Balance within 30 days of final invoice.

Professional experience  
Company From To Job title

Education  
Institution name Discipline Diploma Year

Certifications  
Organization Year Certification

Equipement
Connection type :  
Environment :  
Description :
Firefox, Chrome & IE Browsers
Windows 7.0
Microsoft Office 2010

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